Workplace welcomes IRIS to our world
We’ve been moving fast helping organizations use Workplace to give over 7 million paid subscribers the tools they need to build community at work.
This year, we took some time out to give ourselves a well deserved facelift and strengthen our brand to better communicate our reason for being.
Now we’re ready to unveil our NEW fresh identity - developed by our very own in-house brand team - to help communicate a mature, confident and purposeful brand.
A brand that can work more effectively to represent Workplace as a dynamic and inclusive communication tool with modern values that empowers everyone through the power of community. No matter who they are, what their title is, or where they work from.
We’ve welcomed an energetic new primary color in IRIS - communicating our tech heritage through a fresh lens that’s both progressive and optimistic.
We’ve also added complementary accent colors to inject a layer of personality, representing the unique contribution each individual brings to their work community on Workplace. Finally, we’ve completed the palette with a set of softer colors to support our overall look and feel.
We've also developed new confident tone of voice that will run through all our comms.
These “simple” changes have overhauled how we express ourselves and, in true Workplace fashion, we’ll keep exploring all the different ways our new brand can bring us to life as we approach our phased roll-out across our channels in the coming months.